据宠业家报道,北京时间11月2日凌晨,MARS玛氏宠物护理宣布完成对加拿大冠军宠物食品Champion Petfoods的收购。
前者为全球宠物食品巨头,旗下拥有宝路、伟嘉、皇家、美士、优卡、爱慕思等50多个知名宠物食品品牌,后者为加拿大头部宠物食品企业,拥有orijen原始猎食渴望、Acana爱肯拿两大品牌。
此前,关于冠军宠物食品将被收购的消息不绝于耳,其中就包括有另一大全球宠物食品巨头——雀巢普瑞纳有意20亿美元收购冠军宠物食品的传闻,后不了了之。
如今,冠军宠物食品Champion Petfoods最终纳入MARS玛氏宠物护理的版图。
外媒报道:
Champion Petfoods is a strong strategic fit for Mars Petcare, complementing its global portfolio across pet nutrition products and health services Brussels and Edmonton (November 1, 2022) — Mars Petcare, part of Mars, Incorporated, today announced that it has signed a definitive agreement to acquire Champion Petfoods, a leading global pet food maker, from an investor group led by Bedford Capital and Healthcare of Ontario Pension Plan.
For more than 35 years, Champion Petfoods has been a pioneer in biologically appropriate pet foods, to nourish dogs and cats the way nature intended them to eat naturally in the wild. Champion Petfoods’ two premier brands, ORIJEN and ACANA, have built a strong and trusted reputation in more than 90 countries, growing rapidly as pet owners increasingly seek out nutrient-rich pet food.
Ikdeep Singh, Global President, Mars Pet Nutrition, stated: “We are thrilled to welcome Champion Petfoods and its more than 800 talented people to the Mars Petcare family. The Champion Petfoods team has been a pioneer in developing high-quality and premium pet food in the natural category that pet lovers around the world trust. Together, we will be even better positioned to support pet lovers and fulfill our Purpose to create A BETTER WORLD FOR PETS™.”
Mars Petcare is a Purpose-driven global business serving pets and pet owners through products and services within veterinary health, nutrition, innovation, and technology. Supported by the Waltham Petcare Science Institute, Mars Petcare has been advancing research into the health of pets for over 50 years, sharing breakthrough science in areas including preventive health.
Together, Champion Petfoods and Mars Petcare will provide a broader range of options for pet owners. Champion Petfoods’ brands complement Mars Petcare’s existing pet food portfolio by adding well-respected brands in the premium pet food category, broadening further its offering within pet specialty and independent retail, as well as digital commerce channels.
Champion Petfoods’ dry food